I help founders turn ideas into real products — building teams, making technical decisions, and occasionally getting my hands dirty in code. I’ve been doing this for over 20 years — and I still find it genuinely fun.
How I got here#
I started my career fixing networks and building SCADA systems. From there I moved into Flash development (yes, Flash — it was cool once), then enterprise software for Deutsche Bank, then ad-tech, then my own companies.
Each jump taught me something different: how infrastructure breaks under load, how big companies ship slowly, how fast startups have to move to survive. I carry all of it.
In 2013, I co-founded Bidstalk with a friend — a white-label demand-side platform for advertisers. We built it lean, got traction, and the company was later acquired by AppLift. That was my first real taste of building something from zero that others found worth buying.
What I’ve built#
I founded BinaryBrew to do what I love most — help founders move fast. We work as an embedded technical partner: strategy, architecture, and shipping real product. No hand-holding, no bloated process.
Before that, I co-founded IQM with friends and spent four years building a full programmatic advertising stack from the ground up — teams, products, infrastructure and all.
Twenty-plus years in, I still get a kick out of the early stage — when everything is messy and nothing is decided yet.
What I’m good at#
I’m most useful when there’s a hard problem and no playbook.
I help founders make the right decisions early — technical and business — before they become expensive to undo. That means architecture, yes, but also pricing models, product tradeoffs, team structure, and what to build vs. buy vs. skip entirely.
I’ve built and led teams across multiple time zones, set up processes that actually work, and turned ambiguous ideas into real products. I also think about availability and scale from day one — building systems that hold up as products grow, not just as they launch.
A few things worth mentioning#
- Occasional open source contributor — mostly scratching my own itches.
- I’ve hired and managed offshore development centers — I know how to make distributed teams actually function
- Won “Most Viral Hack” at Yahoo Hack Day India (2007) — back when hackathons were still weird and fun
Want to work together?#
I typically engage:
- Fractional CTO — ongoing technical leadership without a full-time hire
- MVP build — embedded team, real product, fixed scope
- Architecture review — one-time deep dive, decisions you can act on
- Advisory — lightweight ongoing input, no execution